By Ali Al-Rumaih, The-14
May 7, 2024
The International Trademark Association (INTA) warns that Bill 96, particularly its proposed regulations on commercial signs and product labeling in Quebec, could lead to the disappearance of popular products due to increased costs and complexities for manufacturers.
The International Trademark Association (INTA) warns that compelling manufacturers to engrave French words on products may result in their withdrawal from the Quebec market.
While supportive of French language protection, the association raises concerns about practical implications and potential conflicts with intellectual property laws and international treaties.
Meanwhile, the Quebec government acknowledges these concerns but underscores the importance of maintaining French language standards in consumer interactions and product labeling, drawing parallels with past language policy adoptions.
Additionally, the recent enactment of Bill 96 in Quebec has sparked controversy, particularly among English-speaking Quebecers. Bill 96 will make life harder for English-speaking Quebecers.
Implemented on June 1, 2022, Bill 96 seeks to reinforce the use of French in Quebec but has prompted protests, court challenges, and concerns from English-speaking groups and communities.
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